Our story
Good quality shouldn't be a luxury.
That's why we started BeAlive: quality sports eyewear, at an honest price, with service from real people.
We were tired of choosing between quality and price
BeAlive was founded in early 2026 by Alexander and Mathis, two 19-year-old students from Evergem. As athletes, we kept running into the same choice: cheap glasses that don't last, or brand-name glasses that cost a fortune.
We were convinced there was another way. Good protection and sharp vision shouldn't depend on your budget. And behind a brand there should simply be people you can talk to.
How we make it happen
Quality, an honest price and great service: we don't compromise on any of the three. Here's how.
Tested by us
Every model goes through our hands first: fit, lenses, finish. We don't sell anything we're not 100% happy with ourselves.
Honest price
We sell directly online, without middlemen or huge advertising budgets. You pay for the glasses, not the name.
Real service
A question or a doubt? You talk directly to us, not a chatbot. We think along until it's sorted.
Close to athletes
We team up with local sport clubs and creators, so you can see and try our glasses close to home.
Sports eyewear for every sport
Cycling, running, hiking or fishing: our glasses are made for those who give it all, and named after cycling's most legendary climbs.
- UV400 lenses, category 3
- TR90 frame from 26 grams
- Photochromic or polarized lenses
- Helmet compatible
Good quality. Honest price. Real people.
Want to get to know us better?
Feel free to ask us anything, or come say hi at one of our events.